Both Hunter and Yervand are descendants of Armenian immigrants, and ultimately saw an urgent need in Armenia for increased funding to various regions, like border villages and tech education.
Armenia faces a multitude of time-sensetive threats. Some of these include:
Being two young, community college students who both wish to see their brothers and sisters at home prosper, we decided to take our extra time and attack some of these problems listed above.
And, as many of you know, other Armenian funds exist and have helped Armenia tremendously. However, these problems still exist, indicating that there is not enough work being done to help Armenia.
To accelerate the rate at which these issues are addressed in Armenia, we decided to create a new fund for Armenia, Mother Armenia, and base it upon a tactic that some of the most successful companies use today: Lifetime Value. In short, lifetime vaule is the total value (in dollars) that a customer brings to a business, combining all of their repeated transactions over time. A Niel Patel PDF details just how effective lifetime value can be in a case study that found the average lifetime value of a Starbucks customer to be nearly $15,000 dollars.
Our hope is that enough Armenians around the world will donate just a small amount per month so that we can see the power of recurring donations come to life in helping Armenia. We truly believe that we can make a strong and lasting change through these principles, and hope that you, your family, our families, and our friends can come together to make this a reality for Armenia.
- Hunter Pruett and Yervand Matevosian
Co Founders of Mother Armenia
Mother Armenia works on a multitude of different projects catering to the needs of Armenia at any given time. To do this effectively, we conduct meetings with various Armenian residents constantly. However, our first projects will focus on improving living conditions of the various villages, especially near the border, like Karmir Gyugh (Կարմիրգյուղ).
You can view our projects here, and are encouraged to bring up new ideas by reaching out to us here.